Less Australians are using their mobile phones for business purposes, according to new data released by Roy Morgan Research.
From 2010-11, around ten per cent of Australian mobile phone users said they used their devices for business. The number of ‘mainly business’ users has dropped to 7.4 per cent in the year ending September 2014.
The number of mobile phone users who claimed they used their phones ‘about equally’ for business and personal use has increased slightly, from 1 in 8 during 2010-11 to 13.3 per cent in the year to September 2014.
An average annual sample of 14,324 Australian mobile phone users over the age of 14, from October 2009 – September 2014, revealed that those using mobile phones for business have quite different habits than Personal users.
Business users were found to make 58 phone calls and send 36 SMS texts on average per week, while Personal users make 21 phone calls and send 43 SMS texts.
“The decline in the proportion of users who say their phone is used mainly for business suggests that people who once only needed it for work are now integrating it into their personal lives,” Tim Martin, Roy Morgan Research General Manager – Media, said.
Mr Martin added that Telstra had the most customers likely to be using their phones for business purposes, Virgin and Vodafone were more likely to have Personal users, while Optus was the most likely to have split users.
