The first step in building a successful business is to stand out from the crowd. Here’s a real-world, step-by-step guide to distinguishing yourself and your product.
If you don’t have a big idea, you simply fade into the background like every other “me too” product or service. It’s not always about having a proprietary product or service. This is really more about positioning and a prospect’s immediate reaction to your product.
That’s one of the key elements of the big idea — gut reaction. With our world being busier than ever, people usually don’t have time to explore absolutely everything about a product or service. We use shortcuts for our decision-making. The more clearly you can distinguish your product or service, the better you’ll do in the crowded marketplace. Working on your big idea is critical and means the difference between a “base hit” or a “home run” product. What follows are five major things I keep in mind when coming up with a big idea or hook:
- Give them the fish. I can’t overemphasise this idea. People are lazy; cater to it. Everyone knows the saying: “If you give a man a fish, you feed him for a day, but if you teach him to fish, you feed him for life.”
