Outdoor renovation service company Gumleaf Gutter Protection has recently absorbed competing brand Leaf Man Guttering Protection.
Company Director of Gumleaf Gutter Protection Tom Gray has stated that the takeover is part of an overall strategy to emerge as a distinct leader in the competitive DIY and installation market.
“This is a really positive move for us, and will strengthen our continued growth in the Australia market place.
“The renovation industry is extremely competitive with a lot of companies offering gutter guard products. The challenge is to find a way to stand out and offer something new and I think Leaf Man Gutter Protection will really help us to achieve this goal.”
The move reflects the particularly aggressive business strategy adopted by Gumleaf, with the brand having recently expanded into the US market.
The company focuses on providing long lasting gutter guards to protect against flooding and blocking from debris, and hopes that the acquisition of Leaf Man’s innovative ‘screwless gutter guard’ technology will offer a clear competitive advantage.
