Investor and author Guy Kawasaki says the business world needs more charm. Here’s his 10-step formula to enchant customers.
If you want your company to be the next Apple, Zappos, or Virgin, take a page from their playbooks: Enchant your customers.
To do that, Guy Kawasaki, the investor, author, and former Apple “chief evangelist,” boiled down a modern entrepreneur’s goals at the Inc. 500|5000 in Phoenix on Friday like this: “You want the quality of Apple, the trustworthiness of Zappos, and the likeability of Richard Branson.” In his book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and in his speech, Kawasaki outlined the path to “enchantment” in 10 steps.
Here they are:
1. Be Likeable
It’s simple. You cannot achieve anything if people do not like you. When Kawasaki met Virgin founder Sir Richard Branson, Branson asked Kawasaki if he flew Virgin.
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