Why you should choose peace of mind over revenue and cut ties with bad clients.
Straight up: Some clients suck. With 2012 winding down, now’s the time to give your company’s health (and your sanity) a boost by cutting the duds from your client list.
“When you work for yourself, there’s a natural tendency to try to be all things to all people, which often turns out to be counterproductive,” says Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. “You have to be willing to know who you are, who you’re not and whether a client’s needs – and values – align with yours.”
Deciding whether to fire a client and lose business or keep a client and lose your sanity can be nerve-wracking (and I know this firsthand). But, really, where’s the tough decision there?
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