LivingSocial has outgrown its rivals to become the clear leader in the local group buying market, according to Telsyte’s latest report.
LivingSocial has grabbed 30 percent of the local group-buying market share, according to a recent report by GroupBuyingExperts.com and its own internal research.
The site grew by 75 percent in the last quarter alone, beating competitors Scoopon and Spreets which have received significant funding from investors this year.
CEO Colin Fabig says, “LivingSocial is the one group buying site that has not relied on major investment for growth. Instead, we have attributed our growth to identifying and reaching out to new segments and growth areas in our target markets, resulting in innovations such as our travel and family-focused sites LivingSocial Escapes and LivingSocial Families this year, and we have definitely seen the impact in new customers.”
According to the report, travel deals account for almost one quarter of total market revenue, making it the largest deal category.
According to Fabig, LivingSocial “picked the trend” with the launch of LivingSocial Escapes in May offering, “authentic and accessible travel experiences to our members.”
“With Christmas almost upon us, we are expecting strong growth over the holiday period.”
