CommBank is offering marketing support to 50 small businesses (SMEs) in Australia.
Fifty CommBank business customers will have the opportunity to have the CommBank Matildas promote their business as the bank launches marketing support for its customers.
The bank will use the popular women’s national football team, the CommBank Matildas, to promote these businesses in local advertising campaigns. This will help SMEs with the rising costs of marketing and raise their visibility with potential customers.
CommBank is rolling out a new initiative to support its small business customers, giving them a chance to have some of the CommBank Matildas promote their business. This comes as part of the bank’s broader efforts to help businesses navigate the rising costs of operations. Through this program, 50 businesses across Australia will be selected to have the Matildas help promote their products or services, giving a much-needed boost to visibility and marketing efforts.
Rebecca Warren, Executive General Manager of Small Business Banking at Commonwealth Bank, acknowledged that many small business owners are facing tough times due to declining revenues and rising costs. Research commissioned by CommBank indicates that 70% of small to medium-sized businesses in Australia have had to cut costs over the past year, with marketing being one of the areas where businesses have reduced spending the most.
Warren emphasized how challenging it can be to run a small business, noting that many owners are showing resilience despite current pressures. She pointed out the importance of maximizing local spending opportunities and how even a small marketing budget can go far. CommBank’s campaign aims to provide extra support to these businesses by covering the costs of running promotional ads featuring the CommBank Matildas.
“Running a small business is hard work, and often stressful. We know that right now small business owners are finding it particularly tough, and our customers are showing incredible resilience,” Ms Warren said. “One of the best ways of maximising spending events, especially if you’re running a small business, is targeting your local community with promotions, and a little marketing budget can go a long way. We wanted to see what else we could do to back our small business customers at this time, to complement our existing suite of measures to support with cash flow or expenses.”
Businesses from a variety of sectors can benefit, whether they are local service providers, like a dog walker in NSW, or e-commerce retailers based in Melbourne. The goal is to help these businesses reach their target audiences, either locally or online, by improving their visibility and easing the burden of marketing costs.
In addition to featuring the Matildas, CommBank will also cover the costs of running the ads in the business’s local area. To be eligible, businesses must have an active CommBank Business Transaction Account, an Australian Business Number (ABN), and operate within Australia. This initiative adds to CommBank’s existing range of support measures aimed at helping businesses manage their cash flow and expenses in these challenging times.
The competition, which can be accessed online, launches today and closes on 1 December 2024.
For full details, visit: commbank.com.au/backingbusiness
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