According to a recent report, Tasmanian small businesses are behind when it comes to social media.
The report shows Tasmania is lingering near the bottom of the table, sitting just above the ACT, Victoria and South Australia, but only just.
“It seems just over half of businesses in Tasmania are reluctant to get behind social media and to harness its potential as a business tool. It’s becoming a really important way to market and advertise products and services, and our research suggests it has a real potential to connect with more customers and build their bottom line,” said Erin Williamson, Head of Marketing at Yellow.
Across Australia, the proportion of businesses with a social media presence has reached the highest levels recorded.
The Yellow Social Media Report is an annual survey of 1,000 telephone interviews with small and medium businesses and 100 large businesses across the country. It looks at how they use social media channels like Facebook, Google+, LinkedIn, Twitter, Instagram and online blogs, online rating and review mechanisms.
“When it comes to the most popular social platforms for business, Facebook is the standout across all business sizes, it’s used by about 90 per cent of them, which puts them right where their customers are: 44 per cent of Facebook users follow brands or businesses on that platform,” said Williamson.
“But you’ve got to keep your content updated and relevant. In our consumer report we found unappealing posts or ads are the biggest contributor to why a consumer would stop following a brand or company.”
Other key findings include:
