No one visits your website for the express purpose of telling you how they think you’re doing. They are there to see what you can offer them, not the other way around.
There are plenty of annoying distractions online, and chief among them are pop-up surveys. Adding insult to inconvenience is that these pop-ups require instant action: You either have to click something to make it go away, or click to participate.
Either way, these irritations distract website visitors from their primary purpose, which should be your primary purpose, and that’s getting them what they were seeking in the first place. Surveys, when presented unobtrusively, can offer valuable insight to your business, enabling you to keep your finger on the pulse of your target audience’s wants and needs.
Jerry Chrisman, president and CEO of Grip Media, says clients are increasingly asking his Portland, Oregon-based web-development and design firm to create pop-up surveys, requests he frequently advises against. He says visitors’ distaste for pop-ups on the web is surpassed only by their distaste for spam.
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