Consumers who report software piracy will go in the running to win two return tickets to any destination in the Caribbean, plus $2,000 spending money, as Business Software Alliance (BSA) attempts to lessen piracy in Australia.
Business Software Alliance (BSA) announced the launch of its consumer-focused initiative, ‘Capture the Pirate, Claim the Caribbean,’ in an effort to reduce software piracy in Australia.
The percentage of unlicensed software installed in Australia has fallen to 24 percent, down from 25 percent in 2009. The BSA initiative is designed to continue this trend into 2011.
“This competition represents a shift in strategy for the BSA. Historically, we have generally marketed to a core audience of business IT decision makers, but as the market has evolved more people are now involved in the IT decision making process,” BSA Co-Chair Calyton Noble said.
“With that in mind the ‘Capture a Pirate, Claim the Caribbean’ competition has been designed to raise awareness and involve a much broader scope of people.”
Hosted on the BSA Australia Facebook page, participants are asked five questions about software piracy in order to enter the competition.
Additionally, entrants have the option to proceed to the BSA Australia webpage to report cases of business software piracy that they may be aware of. Reports that lead to a successful legal case may be rewarded a remuneration of up to $5,000.
“Software piracy is an issue that has flow on effects for many business and individuals in Australia, and around the world. We hope that by launching the ‘Capture a Pirate, Claim the Caribbean’ competition, people will become more engaged with the issue and with BSA,” Noble added.
‘Capture a Pirate, Claim the Caribbean’ will run until midnight 28 September.
