The Federal Government’s unit pricing Code of Conduct has now come into effect, and all supermarkets have until 1 December 2009 to display unit pricing on food based grocery items.
Many supermarkets have already rolled out the unit pricing, and consumers are reaping the benefits according to Australian National Retail Association CEO Margy Osmond.
“The major supermarkets all support accurate and transparent pricing to help their customers make informed choices.”
Franklins has completely rolled out unit pricing across its 82 stores, and Coles and Woolworths already display unit prices on thousands of grocery items.
In order to help grocery retailers understand their obligations under the new Unit Pricing Code, the ACCC has developed a number of educational tools which include:
- Unit pricing: a guide for grocery retailers – which provides information on grocery retailers rights and responsibilities under the code
- Unit pricing: a quick guide – to help grocery retailers quickly decide if the code applies to them.
ACCC Chairman Graeme Samuel said unit pricing offers a number of benefits, including “allowing shoppers to more easily compare the price of products in different sizes and between different brands products.”
Information for both retailers and consumers is available on the ACCC website, www.acc.gov.au
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