This is not a joke-it’s every executive’s dirty little secret. Here is the real list of priorities within successful companies.

Employee engagement is all the rage these days. I’d even go as far as to call it the management fad of the millennium. But here’s the thing. It’s just a rebrand of something that’s been around forever – employee satisfaction – and it’s not at all clear that the surveys do companies a bit of good.

Sure, we all want our employees to care about their jobs and the success of the company. But some experts say there’s no compelling evidence that employee engagement surveys and strategies improve business results. One even flat out calledemployee engagement a racket. And I happen to agree.

So why have so many companies jumped on the bandwagon? Because, that’s how management fads like this work. It’s popular, it sounds good, and it’s easy. You just hire Gallup, do a survey, announce some strategies, and poof, instant engagement.

Companies do half-baked stuff like that all the time. I’ve seen it over and over. Half the time it backfires because they’re not measuring the right factors, they don’t make the right changes, they fix one thing and screw up another, or they don’t follow up at all. In reality, there’s a high risk of actually losing credibility with employees.

…to read this article in full, visit leading US small business resource, Inc.