Mobil petrol stations in Australia are in the process of being rebranded into 7-Eleven stores after the sale of more than 250 Mobil service stations to 7-Eleven’s Australian owners was approved by the ACCC eight weeks ago.
The transformation of Mobil stores into 7-Eleven is well underway with six stores already converted and another six aimed for completion by the end of December.
7-Eleven Chief Executive Officer, Warren Wilmot, said the team are really proud of the converted stores.
“All converted stores are generating a higher gross profit after converting to the 7-Eleven brand and sales are already better than they were as a Mobil after just the first couple of weeks”.
“Only two weeks after the first store, Clifton Hill (Vic), was converted, the store achieved double digit percentage increase in retail sales compared to average sales for the same period before the conversion. Additionally, we have also seen an increase in customers who visit the store just to purchase merchandise in all converted stores,” Wilmot said.
“The results are a clear indication of 7-Eleven’s strength as a convenience retailer. This is a great outcome for our franchisees, employees and 7-Eleven, and we’re confident that the other stores will deliver similar results upon conversion”.
“We expect to convert most of the Mobil sites into 7-Eleven stores by the end of 2011. Based on the initial results we have seen, we are very excited about the potential for the business once all the conversions are completed,” Wilmot concluded.
Tony Singh, existing 7-Eleven franchisee said, “It’s been great that 7-Eleven is offering so many new stores to franchisees.
“Being a franchisee has allowed me to run my own successful business, and after learning about the acquisition, I immediately signaled my interest to operate another store”.
