After a mammoth year for Aussie businesses, the Christmas season has arrived. With it comes extra responsibility to get your marketing tactics in shape and push for a fantastic festive season of sales.
While it’s a notoriously busy period and there are tasks that aren’t a priority, ensuring your social media content and accounts are getting the attention they deserve should be on your Christmas wish list.
If you’re selling a service or product that could be a gift, this is the time of year you want your digital presence to be the most active and driving business – it’s when people truly want to be seeing your
products, suggestions, and solutions for their Christmas shopping.
This is the one time of year you are allowed – and encouraged – to scream and shout about your products, so do it in style and volume.
Here are five easy ideas to switch up your online content and social media strategies to ensure your business is being seen online this Christmas.
1. Running a festive giveaway competition on Facebook
Let’s be honest, who doesn’t love the opportunity to win something? Creating a festive giveaway competition is a great way to boost engagement with your audience, but giving them an incentive to
follow, engage and even opt-in for more marketing materials during the season of giving.
Whether it be a free product or a whole Santa sack full of goodies, this is a great opportunity to collaborate with other local businesses, give back to loyal customers, and hero the great offerings your
business has.
2. “Add Your” favourite Christmas present
Instagram’s latest feature, the ‘Add Yours’ sticker, has blown up since its release a few weeks ago. It gives brand’s online communities the chance to interact with you and share their own user-generated content. For Christmas, you could ask your followers to ‘Add Yours’ sticker to ask customers to post an image of their favourite Christmas present option, or past gift given or received, from your business.
It’s a fun and creative way to get your followers engaged and active in the conversation while encouraging them to promote, recommend and create awareness of your products and services.
3. Use your reviews as content
Buying gifts can be a stressful time for everyone. When you’re shopping for the perfect options, there’s no better source to turn to than someone who has bought from or used your product or business before. 97% of consumers trust the opinions of others through a product or service review, before making a purchase – you can capitalise on this by highlighting any stellar reviews. Go one step further and make
them visually appealing for spotlighted posts in an online graphic design platform like Canva, serving on a silver platter just how great you are for other customers to buy into.
4. Keep on top of your trading hours and business updates on your business profiles
If you have any shopping or services sections on your social media profiles, stay on top of noting products on pre-order, in stock or out of stock, any changes to your trading hours – either extended or closures – and generally keep your customers happy through open communication. If you’re experiencing stock delays, or are all booked out for a particular service, let them know proactively to avoid disappointment or frustration.
5. Get the whole team involved
One thing people can relate to is the celebration of friends and family during the festive season. Showcasing how your business celebrates Christmas adds a layer of authenticity to your brand persona. Whether it be through a group selfie of the office Christmas party, a live opening of Secret Santa present rounds, or asking all your employees what they’re looking forward to the most this Christmas will warm the hearts of your followers and humanise your business.
Regardless of what you do this festive season, it is all about celebrating the season and making it fun and engaging for your audience. From Christmas giveaways to utilising user-generated content and encouraging merry engagement, you can easily harness the power of social media to engage with your consumers this festive season.
Read more: Social commerce: A lucrative and growing opportunity for retailers
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