Expert
Why brands should welcome bad reviews for growth and authenticity
User-generated content (UGC) has become a marketing powerhouse, rivaling the trust of word-of-mouth recommendations.
Kate Musgrove
1 PostsKate Musgrove has spent the past 15 years in the SaaS and online technology space. Passionate about helping brands and retailers adopt new technologies, she finds working at Bazaarvoice highly rewarding. As the Managing Director of Bazaarvoice in Asia Pacific, she is focused on growing the region and strengthening Bazaarvoice’s leadership in user-generated content.
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