Sales
Why smart calling is the new cold calling
Does the cold call still have a place in today’s business sales environment? Not quite. For a cold call to be successful, you need to apply some new, smart thinking.
Luke McLeod
3 PostsLuke McLeod is the creator of the Top Shelf Sales Blog. A blog dedicated to offering ‘top shelf’ sales advice. Over the last decade Luke has worked for some of the world’s leading sales and communication consulting firms both as a top performing sales professional and a highly regarded sales advisor. He believes ‘sales’ tend to get a bad wrap and is on a mission to show businesses how smart sales professionals are not only crucially important to their business’s success, but how it can also be an extremely rewarding and enjoyable profession.
News
The never-ending battle between sales & marketing
Luke McLeod blogs about creating harmony between the sales and marketing departments for the benefit of your small business.
“Listen to all of your staff and their queries. If the marketing team feels they need a bigger budget, hear them out and make sure you ask them to clarify their reasons why. The same goes for your sales team.”
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Why is ‘sales’ such a dirty word?
Luke McLeod blogs about why many in business feel negative towards sales and salespeople.
“I don’t know whether we’ll ever be able to shake the stigma that comes with the word “sales”. I just hope it gains the respect it deserves, because let’s face it, none of us get paid unless a sale is made.”
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