Merjin Helle

Merijn Helle is a senior director in SAP’s Industry Strategy Group, responsible for the go-to-market and business development of SAP into the Retail industry across Asia-Pacific and Japan. His team in the region focuses on helping retailers build unified channels, create consumer-driven supply networks, drive consumer insights and build integrated merchandising and marketing environments. Previously at SAP, Merijn was the Industry Principal for Consumer Industries, encompassing Consumer Products, Wholesale Distribution, and Retail for Australia and New Zealand, driving the success of SAP in those industries, and working with many of the top retailers, distributors, and consumer goods manufacturers in the region. Merijn joined SAP in 2006. Prior to joining, he spent nearly ten years consulting to organizations in the consumer industries across North America, Europe, and Australia & New Zealand. He holds a master’s degree from the University of Groningen, the Netherlands.