Rebecca Wilson

Ever heard the old adage “If it is important you will find a way, and if it isn’t you’ll find an excuse.” Well, it applies to your marketing too – often most of all.

Every services business needs a pipeline, and if they use it correctly, should be able to project upcoming revenue and resource requirements for several months into the future. Create one using these six steps.

Ever chased a quick lead, an amazing Google ranking or a staff member to “solve all your problems”? These quick buck marketing methods might work for a while, but generally fall flat after 6-12 months. Here’s what you should be doing instead.

Just like a garden needs water and fertiliser to grow, a business needs structure, discipline and an strategic approach to business development and marketing to reach its pinnacle, or does it?

Outbound marketing is the way of the past, so if you’re still interrupting customers with your marketing efforts, it’s time to stop. Rebecca Wilson offers some advice for welcoming in the new era of inbound marketing.

Do you struggle to find the right thing to post on LinkedIn? To help eliminate this brain block, Rebecca Wilson has created a list of LinkedIn Do’s and Dont’s.

Rebecca Wilson blogs about the impact the Qantas grounding has had on the reliable Australian brand.

“The Qantas grounding is another blow to the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.”