Managing
Take your business back to basics
Whether your business is big or small, before you spend too much time thinking through all those flashy new ideas don’t forget to use this time of year to revisit the very core of your business being.
Thomas Mahon
8 PostsTom is General Manager of Salmat’s SME division, Local Direct Network. Tom works with Australia's largest team of digital and direct marketing experts specializing in loyalty, data, websites, eCommerce, in-store experience, digital POS, essential mail, direct mail, undressed mail, email, SMS, competitions, social media, inbound and outbound call centers. Having worked closely with organisations that range from corner-shops to Aussie retail powerhouses Coles and Kmart, Tom writes from a unique perspective.
Digital
How a good website opens doors
What are the processes that small businesses need to adopt to take their websites to the next level? Here are some ideas from a digital expert.
Marketing
Don’t just be in business, be in the business of problem solving
No matter how much the world moves forward, the basis of good business remains the same – and that’s fulfilling customer’s personal or corporate needs. So, if you’re in the business of problem solving, you’ll always be in business.
Marketing
Does targeted communication impact who we become?
Will businesses that collect preference data start to impact who we become as individuals? Five years from now almost every single thing we are exposed to will be personalised. Is this good or bad? Will this begin to steer our preference as opposed to simply leveraging it?
Growing
Businesses with a greater purpose succeed
Is your main business objective to make money? If yes, it’s time to shift focus because businesses with a vision or mission that stretches beyond moneymaking are enjoying all the success.
Marketing
The theory behind pricing and ‘value’
Thanks to increasing economic pressure consumers are spending less money, so should you drop prices to sell more products? Raise prices to increase your margins? To help you solve this problem, Thomas Mahon takes a look at the theory behind pricing and value.
Marketing
Don’t forget to tell your business story
Telling the unique story behind your business can be vital to success, Thomas Mahon blogs, as “good stories spread like wild-fire.”
“Our species has been tuned to listen, store, enhance and deliver stories with passion and emotion. We all know a good story teller! In turn, audiences that hear a compelling story will share it with their own friends…”
News
Giving ‘real’ gifts to customers in 2012
Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business.
“I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”
You have reached the end!