Sales and advertising

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

Automation, what is it good for? Is automation a good idea for all businesses? What limitations are there? Let’s talk..

The upcoming changes are a win for improving the privacy of social media users, but it will substantially change the world of marketing. It’s time to invest in other touchpoints…

Businesses looking for new marketing strategies should look no further than the mask on the person nearby…

Byline: Jessy Marshall founder of Hive HQ PR can be a very grey area for some businesses and understanding why PR should be part of your marketing plan is crucial to building up brand exposure. Whether you have had PR before or are looking into investing in PR below are a few tips to help you […]

Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if […]

If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board. […]

Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the […]

Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design […]

Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend […]

Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know which half”. We now no longer need that to be true. Why? Well, you see we used to talk about how many people […]

Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by […]

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]

Australia’s legal system has transformed significantly in recent times, and with increasingly regulated working environments it’s essential that business owners are aware of potential legal risks. Competition law is defined as “a law that is intended to make sure there is fair competition between businesses, for example by making rules to control monopolies”. One of […]

How to do Christmas time right.

Marketing, if done well, can help you engage your audience, attract new customers, and even break into new markets, ultimately leading to an increase in revenue and profits. Poorly executed marketing, on the other hand, often marks the beginning of the end for any business. Since marketing takes up a significant portion of any company’s […]

Amazon is one of the biggest companies in the world, especially when it comes to retail. You can find nearly anything you could ever want on the website as well as some things you never even knew existed! But did you know that you can also use the mega-site to make money of your own? […]

In terms of return-on-investment, a website for your business is the most cost-effective marketing tool that you will ever have. You should think of your website as a storefront or a public-facing office. Just as with a storefront or a business office, many who come in will look for basic information – what your business […]

Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the identity you want to portray to consumers? Successful brand management will help to define and position your brand in the market, making you stand out from competitors and attract consumers. […]

Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching for a product or service, and they will hopefully come across your website. This is your chance to make a good first impression. Your website is like your online business card, […]