Digital

A successful content marketing program is anchored on a solid content marketing strategy. Here’s how to create one.

The key to having a growth marketing mindset is to adopt a user-centric approach because successful digital marketing strategies focus on users and their needs.

Australia Post and DocuSign’s Digital iD solution will allow customers to prove their identity using a one-step online ID verification system.

The US Department of Justice filed a complaint against Google in 2020, claiming Google pays Apple an estimated $US8 to12 billion per year to have its search engine be the default…

Automation, what is it good for? Is automation a good idea for all businesses? What limitations are there? Let’s talk..

Seven West Media is Australia’s first large news outlet to sign a deal with Google in order to have the tech giant pay for its news content.

As part of its recently announced Digital Business Plan, the Federal Government has committed AUD3.6 million towards mandating the adoption of electronic invoicing for all Commonwealth government agencies.  The move aims to encourage greater adoption amongst businesses supplying to government and within their supply chains.  The mandate comes into effect as of 1 July 2022 and […]

Top down transformation: the case for implementing digital management practices Byline: Mark Sands Digitise or die has become something of a mantra for businesses in recent years, in Australia and around the world. A plethora of rapidly evolving new technologies – mobile computing, artificial intelligence and machine learning, data analytics and the Internet of Things […]

Business meetings: face-to-face versus digital, where is the real value?  In a digital world, with so many digital meeting platforms available and with many new digital consumer experiences emerging,  it’s easy to see why this question is so relevant right now. There is arguably no longer a need to meet face-to-face or to be in the same […]

Amazon Web Services Inc. (AWS), an Amazon.com company, today begins its annual Sydney Summit, showcasing the latest technology trends alongside some of the world’s biggest and most innovative companies and public institutions. More than 15,000 attendees are expected to visit Sydney’s International Convention Centre over the next three days, making it one of Australia’s largest […]

Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend […]

A recent survey commissioned by Prospa found that more than half (54%) of small business owners spend at least 6 days a week on their venture, with one in four (28%) working 7 days.  When faced with the pressures of running a small business – from managing cashflow to acquiring customers to organising a new […]

The accounting app Xero share their Small Business Insights with us to shed light on what small businesses should be aware of, which is now made especially relevant with the federal budget announcement later today. The anonymous and aggregated data is collected monthly from hundreds of thousands of Xero’s Australian subscribers through the Xero platform. […]

Managing data correctly and as efficiently as possible is crucial for all businesses as data is the very basis of what organisations are built upon. It covers clients, contacts, employees, forecasts, investors/investment, past business failures, past business successes, and lots more meaningful information that, when managed correctly, can help to grow an organisation and minimise […]

Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment.   Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping […]

Their recent major advances in the IQ Bot 6.5™ will change the way people work Automation Anywhere®, the global leader in Robotic Process Automation (RPA), has announced major advances to IQ Bot 6.5™,  its artificial intelligence (AI) solution. The IQ Bot can now auto-detect, read and process a variety of complex, low-resolution documents and emails in 190 […]

How can we deal with the generational tech divide?

Amid a flurry of high-profile attacks and the tightening of privacy regulations, organisations are increasingly seeking ways to minimise the risk of suffering a data breach. Personal details of customers, credit card numbers and corporate financial records – are all eagerly sought by cyber criminals. In an increasingly digital business environment, keeping such data safe […]

A parliamentary committee chaired by ex-Deputy PM Barnaby Joyce has made six recommendations to the Federal Government to help small businesses compete against overseas, internet-based firms marketing to Australian consumers. In its report into the impact of global, internet-based competition on local businesses, the Innovation, Industry, Science and Resources Committee recommended the creation of a […]

The progression of conversational artificial intelligence (AI) has completely transformed the way consumers engage with businesses. Recent breakthroughs have led to a new generation of Virtual Assistants (VAs) – these could be specific to your bank, telco and even your pizza ordering. As the Australian business landscape becomes increasingly more competitive – particularly as international […]