Social Networking

By Luke McNeal, Director, Workplace by Facebook A successful business is a business that gets the most out of its prized assets – its people. As a result, productivity is a primary focus for any leader of a business, large or small. With 77% of companies believing email is now an ineffective form of communication and 45% of employees […]

Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these […]

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]

Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in order to build your pipeline. We can no longer ignore the fact that social media is a crucial element and that when used strategically, it can connect us with our potential […]

What can you learn about your audience?

For years, sales teams have struggled to keep up with a customer base using the latest technology to upend the traditional sales process. Today’s customers have more choice and buying power than ever before, and they expect unprecedented levels of contextualisation and personalisation. The latest wave of technology, led by Artificial Intelligence (AI), may be […]

Australian businesses are connected to more than 210 million people, globally, through Facebook, while more than one in three SMBs have been built on the social media platform. Kaylie Smith, Head of SMB for Facebook Australia & New Zealand, spoke to Dynamic Business about the company’s local data, including findings from a recent poll of […]

“Can social media generate fruitful business partnerships?” That’s the question Dynamic Business put to 17 entrepreneurs and industry experts, this week, for our exclusive “Let’s Talk…”, investigating the value of social networking for SMEs. Although the consensus was “YES”, some commentators qualified their response, pointing out that a business partnership formed on a social media […]

Small businesses are going offline amid fears of hacking with the number of businesses hosting their own website down from 61 per cent to 52 per cent, according to the 2017 Sensis eBusiness Report. The survey of more than 1000 small and medium businesses found that 81 per cent of business owners were worried about […]

While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]

The duties of a customer service representative are many. They include: finding solutions to customer complaints in person or via phone, email or social media, reaching out to customers to verify information, and assisting with orders, exchanges or refunds. No matter how professional you are, when it comes to customer service there is always room […]

If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]

With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for responding to negative reviews. Why bad reviews aren’t so bad A negative review isn’t necessarily a bad thing, as it can also provide businesses with an opportunity to develop the business […]

Countless studies have shown that happiness leads to more success, increased productivity and overall workplace wellbeing in companies. However most workplaces are focused on success rather than happiness. The approach to creating a successful company needs to be flipped on its head to be successful. Instead of purely focusing on success and reaching targets, we […]

Trade shows are an excellent opportunity to find new customers and make new contacts, but the only way you are going to get out of your investment in a booth, is to make it a magnet for anyone who is at the show. One way of standing out from the crowd would be to have […]

The Census debacle last night highlights what not to do in business. At the height of a system malfunction when millions of Australians couldn’t log on to the ABS website to complete their Census the Prime Minister tweeted how easy and important it was: ‘We filled in the census tonight online – v easy to do. […]

Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]

If you are a leader – or an expert in your field, whether you like it or not, you are Captain of your personal brand. Do you buy from people you don’t like? Do you return to places where an individual has shown you bad service? Have you been in a business meeting where a […]