Why your business should or shouldn’t be on YouTube and what you can hope to accomplish with your YouTube videos.
YouTube has become a hot site for businesses looking to promote their products and services. But not every business gets acceptable results from their YouTube marketing videos.
Success on YouTube depends on what you want to accomplish with your online videos. So, before you press the record button your video camera, answer some key questions about your YouTube video strategy.
1. Should your business even be on YouTube?
Not every type of business is a good fit for YouTube. Put simply, if you can’t show your product or service in action, don’t put it on YouTube.
For example, if you sell or manufacture power tools, it can be easy to show how a power drill works in a short video. But if you offer college-tutoring services, you don’t have much to demonstrate on camera, so YouTube might not make sense.
Even if you can demonstrate what you do in videos, you still need to set a clear goal for what you hope to accomplish. Your goal will help you determine what type of video to produce.
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