Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are you’ve already engaged with video content today. In fact, more than 500 million people watch Facebook videos every day. And that’s not just funny cat videos. If your business is not […]
Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each? Amazon (retail) Google Apple (tablets) Netflix Apple (smartphones) Amazon (video streaming) Samsung Facebook Amazon (tablets) YouTube Yes, they are all […]
While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
In a world where social media is (almost) everything, there is no denying the benefits of an engaging online presence for your business. More than 1 in 10 surveyed Australians have now shopped via a social media platform[1]. Successful social media strategies allow small businesses to convert customers to unofficial, yet involved, brand ambassadors who […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
The amount of Aussie Facebook users accessing the social media site using a mobile device for some or all their visits was at around 45 per cent two years ago, now it’s at 68 per cent.
Music-streaming company Spotify is to give YouTube some competition by entering the Web-video market, according to a report by The Wall Street Journal.
Here’s how to get your videos noticed and attract more viewers to your brand channel.
From scripting to shooting, these tips can help you produce professional looking videos on a budget.
