Small businesses frequently struggle to compete.This is especially true when operating in a saturated market. This week’s edition of Let’s Talk focuses on strategies for making your product stand out and beat the competition.
Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the identity you want to portray to consumers? Successful brand management will help to define and position your brand in the market, making you stand out from competitors and attract consumers. […]
Your brand draws customers to your business. Here are the elements you should consider when designing it.
Four steps to building your brand into something that’s more true to you.
Being the little fish in a small pond can be advantageous for young entrepreneurs.
How a little bit of personal attention can go a long way with customer loyalty.
Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.
Take control of your online presence to create a memorable personal brand.
Time is a small business owner’s most valuable asset, which means important things can be postponed indefinitely. Marketing is often one of the first things thrown in the too-hard basket but it doesn’t need to be time-consuming.
Get zero online traffic? Or getting traffic but can’t convert those leads into paying customers? You’re not alone. Here are three common mistakes marketers make – and how to fix them.
