Being the little fish in a small pond can be advantageous for young entrepreneurs.
If any company can prove that banking on a niche product can return a goldmine, it’s Warby Parker.
But rather than designer eyewear for a fraction of the price, Warby Parker co-founder Jeff Raider recently set his sights on something even more niche: men’s grooming. With the launch of his ecommerce-shaving-accoutrements store Harry’s, Raider is planning on redefining the grooming market, much like he and his co-founders did with eyewear.
As with any highly-specific product or service, Raider had to find a way to angle his startup to standout. What could he change about the men’s grooming industry that could make a difference in the eyes of customers? As it turns out, the way men interact with razors is as old as… well, facial hair.
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