Jaid Hulsbosch reveals 5 steps in an internal employee engagement program that will support a launch of a repositioned or new brand strategy Articulating a company’s DNA to engage with consumers in relevant and meaningful ways is a large-scale effort and production. However this is only half the job, often overlooked in the process is […]
Rebranding can be helpful, provided you’re doing it correctly. Rebranding generally signifies to people that you’ve gone through a major change, and that change will get people curious. It may be exactly what you need to strengthen your success as a business. You need to understand that this process may seem like déjà vu – […]
Acquisitions and mergers can be exciting. However, they can also be confusing for customers, employees, and other stakeholders, as the new organisation works out its unified identity and goals. One of the best ways to minimise this confusion is to consider a strategic rebrand. When an organisation acquires another company or two businesses merge, the […]
In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.
Don’t dismiss branding as a multinational phenomenon – Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is […]
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