Michael Kava

Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.

Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?

Change for just the sake of it can really backfire and damage the brand and the reputation it has built over a long time.

Marketing is any type of communication – any part of the business that communicates with the outside world is marketing. The best marketing is done subtly. So what is subtle marketing and who does it the best?

In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.

We’re at the beginning of another financial year, which is the perfect time to work on your business. Whether you had a marketing plan last financial year or not, here are seven ways to get a head start for the next 12 months.