Tag: Brands

A new study by Interbrand suggests that the world’s top brands have forfeited billions due to a lack of long-term brand strategy.

Australian consumers are four times more likely to purchase from a brand that has a social or ethical mission backing.

Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty […]

Randstad reveals top 20 most desirable places to work in 2019. Aviation sector flies sky high as Qantas named Australia’s most attractive employer. Qantas has reclaimed the number one spot in the 2019 Randstad Employer Brand Research Awards*, being named as the most attractive employer in the country today. The iconic Australian airline, has been recognised […]

The week in the headlines.

Top Aussie brands named.

Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]

Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.

CEO Mark Zuckerberg claims the facelift will make Facebook the “best personalized newspaper in the world.” Here’s what it means for brands.

Customers aren’t just concerned about what they’re buying, they want to know what they’re buying in to. Follow these tips to become the face of your brand.