Company values help employer and employee alike to achieve their business goals through inclusion, alignment and solidarity. They are the foundation of the company, in that they mould the overall identity and purpose of the brand. They also guide the operations of a business, and provide clear directions for decision-making. For example, if a company […]
According to McKinsey Global Institute, data-driven organisations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable than organisations that don’t leverage their data. Having data literacy is among the most pressing objectives for many executives. With more organisations recognising the importance […]
The desire to be happy at work and enjoy your job is not an unreasonable one – after all, we spend the vast majority of our waking hours working. True – some of us submit to the notion that getting paid to work is not synonymous with enjoyment, but an increasing number of the workforce […]
Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going to find it difficult to present yourself professionally and get taken seriously. Your logo adds credibility to your business, and makes you quickly and easily recognisable. While logos can be as […]
Acquisitions and mergers can be exciting. However, they can also be confusing for customers, employees, and other stakeholders, as the new organisation works out its unified identity and goals. One of the best ways to minimise this confusion is to consider a strategic rebrand. When an organisation acquires another company or two businesses merge, the […]
What happens when steadfast values like trust and loyalty collide with business? You get one of Australia’s most enduring family-run businesses.
Customer loyalty is all about attracting the right customer, getting them to buy often and deliver you even more customers. These six tips will help you make customers feel attached to your business, and see them deliver the benefits of engagement.
A bad sales experience can create a mental block against selling in the minds of business owners and their staff, yet every business is dependent on sales. A great step towards creating a successful sales strategy is to review the values you’d like to uphold in the sales function of your business.
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