There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their website and are 13x more likely to achieve a positive ROI on marketing efforts [2]. Consumers also want great blog content – 47% of buyers view three to five pieces of […]
It’s hard to believe we’re more than a month into the new year. Many corporates didn’t return to business until after Australia Day, giving the SME owners who’d been in full swing for a few weeks a great head start. To capitalise on this early advantage, here are some of the trends SME owners should […]
Is your start-up gaining momentum to the point that work is piling up and your small team is struggling to keep up? Outsourcing a few tasks might be just what your team needs to concentrate on their field of expertise and achieve the best possible results. Deciding what to outsource might be one of the key decisions you’ll make […]
Contrary to popular belief, effective marketing doesn’t require copious amounts of time and money; it just requires smart strategy. For start-ups with resource constraints, marketing can be neglected, and not prioritised as an effective way to propel their business into the market. However, in the competitive digital landscape, there is an increasing need for more […]
The rules of branding have changed significantly since the dawn of the.com era. All organisations understand the importance of building an online reputation as they strive to win over new customers. Blogging is unquestionably one of the most effective ways for brands to position themselves. Experts have pointed out that brands that blog regularly generate […]
In 2016, the global eCommerce industry is set to take in over $1.15 Trillion dollars in sales. That is more than the GDP of Sweden, Finland and Greece – Combined. That turnover isn’t exclusively from multinational corporations either – but rather a large portion is from SMB’s. Unlike any time in history, the barriers for […]
It’s happened to all of us at one point or another. You’re going by your regular routine when you’re struck by an idea for a great blog post. You promise yourself that you’ll write it down later, but get lost in your tasks and eventually forget. Days pass, and you’re sitting at your desk desperately […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
Building customer loyalty can be a challenge when getting a new business off the ground. The secret is to get to know your customers, find a way to relate to them and exceed their expectations at every turn. This will create positive word-of-mouth, and bring in more business for you. Here are some tips to […]
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
