It’s hard to believe we’re more than a month into the new year. Many corporates didn’t return to business until after Australia Day, giving the SME owners who’d been in full swing for a few weeks a great head start. To capitalise on this early advantage, here are some of the trends SME owners should […]
When I came to Australia from the UK, via Hong Kong, and started my ‘’start-up’’ business, I didn’t know anyone and almost no one knew me. My previous experience, reputation network and endorsements carried little weight down under. 5 reasons and more! I guess my background in PR helped, but it is Public Relations […]
Some people have a great idea they want to see through, some could think of nothing worse than going out on their own. Today, the word entrepreneur is the new black and we are talking start-ups all over again. I’ve seen several cycles through my career and worked with my first entrepreneur in my early […]
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
Taking inspiration from Steve Wozniak’s recent trip to Australia, Sharon Williams shares her 10 top tips for inspiring innovation in your business.
In the day to day running of your business you may not have had time to consider how you’re going to exit it. But you really should, as it will affect how you run it.
Are you one of those control freak small business owners with so much on your plate you don’t have time to breathe? You need to learn the art of delegation.
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.
Are you one of the few who still doesn’t know what Twitter is, let alone how to make it work for your small business? If so, read on…
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.
