There’s a new customer in town – and they’re connected. They ‘consume’ information and experiences based on social habits developed from their digital lifestyle. But because this generation is always connected, how are businesses supposed to communicate effectively with them?
To deliver quality customer service, businesses must work to understand the customers’ needs, how they like to buy – in-store, online or a combination of the both – and how to accommodate these requirements. Here are some simple ways to do this effectively.
If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.
Clothing retailers are being urged to perk up their customer service or continue to experience gloom and doom when it comes to sales. One retail expert has three pieces of service advice every store owner should live by if they want to stay in business.
Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.
Businesses that quickly deliver personalised, relevant content using the channel customers prefer — whether print, email, web, mobile or social networks — can capture greater loyalty and reduce the chance customers will take their business elsewhere.
Suppliers who neglect to review the spelling, grammar and appropriateness of their customer communications risk hurting their relationships with their small business customers, according to a new study.
Gone are the days of one-to-one marketing, as increasingly tech-savvy consumers demand businesses do away with mass marketing and meet their needs via two-way dialogue.
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