Regardless of the shape, size or industry of a business, the endgame is, and should always be, the customer. Whether that be a direct consumer, another business or the wider community – they’re what keeps the business ticking. As a company dedicated to getting Aussie’s the best bang for their buck, we’ve focused on keeping […]
The ex-Atlassian duo behind Sydney-based startup Dovetail are staying true to the values espoused by their former employer as they attract the likes of Nike, Deloitte and Freshworks to their customer feedback management platform. Launched in August, this year, Dovetail has already had 1200 sign-ups for its cloud-based platform, which enables users to analyse […]
The transparency brought by the internet has changed the way we do business. Business owners no longer size themselves against the competitor on the adjacent street because, irrespective of locality, all stand side-by-side in a list of online search results; each just a click away from the other. But while this ultra-competitive, virtual environment has […]
Even apparently secure household names can end up at the bottom of the pile and with seemingly no warning.
Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.
Given there are dozens of popular review websites for every type of business, you could be forgiven for thinking that consumers wield more power than ever when it comes to online feedback.
Word-of-mouth has long since been integral to business growth – but in the online-age, a negative review can reach hundreds in an instant.
The introduction of a multi-channel strategy may initially appear dauntingly complex as it potentially incorporates seven categories of channel.
These four tips will make your employees happier and your company more productive.
Audience research can help you create the kind of online content that your customers value and rank higher in search results.
