Audience research can help you create the kind of online content that your customers value and rank higher in search results.
In the wake of Google’s Penguin update, the quality of your online content should be one of your top priorities. Not only can packing your pages full of high-value posts improve your presence in the natural search results, it also can go a long way toward improving customers’ experience on your website.
One way you can determine which types of content you should focus on is through customer surveys. Follow these five steps to conduct effective surveys that turn up the most insightful results:
1. Do preliminary research.
To create an effective survey, you want to be as targeted as possible. Simply asking readers, “What topics do you want me to write about?” may not turn up as many good ideas as asking them about specific subjects.
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