Byline: Saijo George, SEO Strategy Director at Supple, one of Australia’s leading and award-winning digital marketing agencies. Online reviews are the new “word of mouth” and we trust them. They’re also one of the top ways customers make their final decision to buy your product. Getting quality reviews is a prime way of reaching the top […]
The transparency brought by the internet has changed the way we do business. Business owners no longer size themselves against the competitor on the adjacent street because, irrespective of locality, all stand side-by-side in a list of online search results; each just a click away from the other. But while this ultra-competitive, virtual environment has […]
How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers can cause a lot of damage, especially to businesses that rely on word of mouth referrals or who don’t have hundreds of customers buying from them every day. While complaints are […]
Very few of us make a big purchase without doing at least a little bit of research. Would you buy a car with taking it for a test drive, choose a wedding venue without a visit, or buy a house without an inspection?
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there’s a better way.
Positive reviews and feedback scores can be vital to the wellbeing of a fledgling business. Negativity will clip your feathers, but positive responses could give your business wings.
Did you know that 20 percent of consumers who write negative reviews about a business will become loyal brand customers if they get a response? Here’s how you should be responding to negative feedback.
The nature of consumer reviews is fast dictating whether or not customers will be driven in or out of your business. Simon Carson has some tips for using these trusted resources to your advantage.
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