The most successful marketers measure what they do and know how marketing activities impact revenue. Here are the 7 key competencies you should look for when hiring a marketing consultant.
While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.
Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website.
“This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”
Danielle MacInnis looks at whether small businesses should be spending time on content marketing.
“The question floating around is, is it worth the time, effort and creative energy to create this content in its many varied forms?”
According to Danielle MacInnis, small businesses are well placed to build brands that create great customer experiences.
“More than ever branding is about being human, real and having a meaningful connections with your customers.”
Danielle MacInnis has some tips for using podcasts to market your small business.
“Podcasting has emerged as one of the best ways to show your expertise to potential customers – it’s simple and offers a great way to reach large audiences.”
Danielle MacInnis blogs about businesses that refuse to focus on what their customers need.
“If you don’t engage they will by-pass you. It’s so easy for them to ignore – they can turn off the tv, delete the email and fast forward the podcast.”
Danielle MacInnis blogs about how businesses should be making use of the mobile phone in their marketing strategies.
“Mobile is a game changer. People don’t understand yet that mobile’s deliver a totally new means of interaction and mobile marketing allows you to reach an audience that are plugged in 24/7.”
Danielle MacInnis offers some practical marketing ideas that any small business can implement today.
“It seems to me common sense but unless you live and breathe marketing all day, everyday, maybe some basic marketing tools just aren’t on your radar.”
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