Danielle MacInnis

Nunwood is a consultancy that is known to do Customer Experience Excellence (CEE) research.

Businesses expect to close in on a sale after communicating once with a potential buyer, but research found that 98 percent of sales occur once a certain level of trust has been established.

Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.

It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.

With more people being in front of a screen of one sort or another more often, what does this mean for marketers who are trying to reach them?

Andrew Davis’ book Brandscaping is an interesting take on how we should approach marketing. Rather than the current fad of creating loads of content, he states we should all be acting more like producers and try to find the right content for our audience.

Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.

Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.

The most successful marketers measure what they do and know how marketing activities impact revenue. Here are the 7 key competencies you should look for when hiring a marketing consultant.

While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.