Tag: Jo Macdermott

Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.

What is the one thing that distracts our smartest people, adds no benefit to business, and makes us less competitive?

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

Being terminally busy seems to be an affliction of the modern age. Do you have days where you find yourself rushing around like a mad thing, yet at the end of it can’t think of one useful thing you have done? This could be a sign that you are too busy and not productive enough.

Goal setting is still important to help you get started, plan out your strategy and keep you on track. But, maybe once you have decided on your goals, it might be worth your while to take the focus off the end result, and concentrate on the task at hand.

A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem – being prepared is the key.

It can be hard to find the time to take care of every single aspect of your business, just as trying to work on tasks that are not high in your skill set can lead to frustration, mistakes and wasted time and money. How can you overcome this? Outsourcing.

Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.

Many businesses struggle to find the right visuals for their marketing campaign or website, even when they use professional graphic designers. This can be frustrating and although it may be tempting to blame the designer, the problem could be more to do with you…

Quick Response codes, or QR codes, have started to spring up everywhere. And it’s little surprise really, as they’re very easy to set up and can benefit your business in a number of valuable ways.