Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
When you’re growing your business, there feels like an endless amount of opportunities for you to pursue to further that growth. However for some, like Michelle Gamble of Marketing Angels, some opportunities aren’t quite the blessings you were hoping for.
The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.
Australians are one of the world’s highest adopters of smartphones, with a recent Google survey showing over 50 percent have upgraded. The rate of growth outpaces even USA and European consumers.
If a potential customer typed your web address into their smartphone or tablet, do you know how your site would appear? Too many people don’t, which makes for a lot of poorly optimised websites. Here’s how to ensure your site is made for viewing on a screen of any size.
Customer loyalty is all about attracting the right customer, getting them to buy often and deliver you even more customers. These six tips will help you make customers feel attached to your business, and see them deliver the benefits of engagement.
Breaking into a new market involves months, sometimes years, of planning. It involves a lot of research, time and energy and like anything in business, preparation and homework can prove the difference between success and failure.
Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.
Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?
Everywhere you go, people are talking about online video as the new and effective way to communicate with their audiences. Businesses should consider video as a great way to engage viewer attention, drive brand awareness and boost SEO.
