As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs […]
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
Not a single day goes by without a new technology being available in the market to help organisations perform more efficiently. Many organisations are in a race against time to embrace new technologies for a variety of reasons including compliance, legislation, the activity of competitors or perceived business opportunity. The choice of technology deployed is […]
Travel has long been a staple of doing business, but millennial employees are changing the way it’s done.
As businesses come to grips with the rise and rise of the digital world, more are finding new ways to make the most of technology.
A look at four types of devices that are pushing the boundaries of mobile capabilities.
The decision to create a mobile website or a mobile app for your business is now becoming essential.
The 2012 annual Sensis e-Business Report tells us an average 58 percent of Australians with mobile phones now use their phone to access the internet – up from 26 percent. So how do you best tap into that growth?
According to The Westpac Women and Technology Report, women are three times more likely than their male peers to use a smartphone to do their online banking.
The mobile market is key for businesses of all shapes and sizes. Why? Because more consumers are using their phones to search for products and services more than ever before.
