While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
Donald Trump, the President of the United States of America is doing nothing if not gaining more media attention than any other President in history. America has taken front stage in the crazy politics game and the world is on the edge of its seat watching every move intently. For the most part, initial reaction […]
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
Launched in January 2014, ScheduGram is a software as a service (SaaS) that exists because Instagram missed a beat; namely, the platform’s standard Application Programming Interface (API) doesn’t allow people to schedule posts. Well, one company’s oversight is someone else’s gain. Founded by Melbourne-based entrepreneur Hugh Stephens, Schedugram schedules Instagram posts on the behalf of its clients, which include […]
Welcome to the digital age, where Point of Sale (POS) software and similar applications have become the new norm. Not surprisingly, these have changed the way consumers shop – in a radical way – over the past five years. It has also meant that the retailers, particularly small businesses, have had to adapt in order […]
Bookmarking service Pinterest has added a feature that allows users to share apps and even download them from within the service.
Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
