Emma Mulquiney blogs about Qantas’ social media failings during recent weeks, and how they could have done it better.
“While there’s plenty of commentary around handling PR when things go wrong, I think more specifically, we need to look at how social media can contribute to resolving the fall out…”
Qantas and the three unions involved in industrial disputes have failed to reach a resolution after 21-days of talks, with Fair Work Australia (FWA) to now begin the binding arbitration process.
Qantas has been warned by the Australian Competition and Consumer Commission (ACCC) to better its response to consumers impacted by the grounding of the fleet last weekend.
Rebecca Wilson blogs about the impact the Qantas grounding has had on the reliable Australian brand.
“The Qantas grounding is another blow to the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.”
The Fair Work Australia policy is to blame for the chaos caused by the Qantas staff lock-out and fleet grounding on the weekend, not the airline or the unions, according to Servcorp CEO Marcus Moufarrige.
Corporate Travel Management (CTM) said the Qantas grounding on Saturday has had no material effect on its business, with 95 percent of impacted clients moved onto alternate flights.
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