Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled by strategic hires across sales, product development and marketing plus firmer support from long-term retail partners. Not only had its revenue tripled, its global footprint had increased nearly three-fold from having […]
When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of the factors that had contributed to an improvement in the company’s fortunes. He also praised the efforts of Melbourne brand and design studio SouthSouthWest, which had assisted in rebranding the travel […]
Traditionally, white-labelling is a way of rebranding a product or service sold by one company, for the customers and end-users of another one. A real-world example of white-labelling can be found in the aviation industry. Boeing is one of the world’s biggest aircraft manufacturers, delivering 668 planes to the industry in 2016, and 762 the […]
Are you planning on rebranding your SME this year? Or maybe you’re just looking to give your website a a facelift. Either way, the ever-changing landscape of domain names is rich with opportunities to boost business. Are you keeping up with the latest trends? If not, here are three you should know about. 1. New gTLDs ICANN (that’s the Internet Corporation for […]
Since making the tough call to completely rebrand and rebuild their social travel app, last year, Ryan Hanly and Mark Cantoni have enjoyed global success. Now used in over 180 countries, Travello (previously known as Outbound) increased its valuation to $4m in August off the back of their second funding round. Hanly, the company’s co-founder and CEO, also […]
Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]
In today’s society, image is everything. Having a strong brand is crucial to your business’ success. So whether you’re looking at branding for the first time or about to embark on a rebrand, there’s a lot that needs to be considered. In order to discuss rebranding we need to first define ‘brand’. Put simply, a […]
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