Expert
Why brands should welcome bad reviews for growth and authenticity
User-generated content (UGC) has become a marketing powerhouse, rivaling the trust of word-of-mouth recommendations.
Tag: Review
Expert
Defamation and online reviews: What are your rights?
Has your business ever had a bad online review? The traditional advice has been to shake it off and move on. That’s precious little comfort to a business whose reputation has been ruined, however. As goes the reputation, so goes the business. For someone who has put heart and soul into building a business, this […]
News
Meriton manipulated their TripAdvisor rating by preventing guests from posting bad reviews
The Federal Court has found that accommodation provider Meriton engaged in misleading or deceptive conduct by implementing a strategy to minimise the number of negative reviews its guests posted on the TripAdvisor website. In November 2016, the Australian Competition & Consumer Commission (ACCC) instituted proceedings against Meriton in the Federal Court, alleging that between November […]
Advice
Negative feedback: it’s a gift, don’t waste it
User generated content has revolutionised the way we exchange information about businesses. Whether you’re looking for a hairdresser, restaurant, film or holiday recommendation, ratings and review sites are an often trusted resource to get immediate feedback on other people’s experiences, and can influence many of our purchasing decisions. As a business, this presents a huge […]
Small Business
Why SME mustn’t be afraid of online reviews
Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has also been amplified with the rise of online customer reviews. Online customer reviews can sometimes be feared by businesses due to the potential for customers to post negative feedback and rate […]
Small Business
A fresh outlook, a second opinion, a critical friend: the case for business consultants
In some ways, running a small business is a lot like being a plate spinner, especially if you’re overseeing several projects. You’ll need excellent coordination and a watchful eye; otherwise you’ll end up with smashed chinaware. As you grow in confidence, you might seek to add more and more plates to the mix. At some point, you’ll require an […]
