Tag: SMS Marketing

SMS has come a long way. It is a useful way to make commercial transactions smoother and lends itself to Conversational Marketing.

Melbourne-based MessageMedia has been acquired by Swedish giant Sinch in another instance of a billion-dollar buyout of an Australia company.

New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]

SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.

Have you got something to say right now and need your customers to take notice? If so, SMS marketing’s the way to go. Its immediacy and exceptionally high open rates make it a very attractive medium for businesses of all sizes.

Nokia has been fined $55,000 after customers weren’t easily able opt-out of an SMS marketing campaign, and the ACMA is warning all businesses to check their SMS marketing follows rules set out by the Spam Act.

Matthew Johnson looks at using SMS marketing to support your email marketing activities.

“Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”