Tag: Trademark

In this week’s edition of “Let’s Talk,” we delve into a crucial aspect of business and innovation — the intricate world of intellectual property.

Your small business’s registered trademark holds immense value, but are you aware of the essential measures to shield it from infringement?

Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes, such as leaving trademark registration too late, which can haunt for years to come. A recent David and Goliath case highlights why trademarks matter. Stylkea, a niche small business providing stick […]

Australian entrepreneurs trying to trademark a popular word as their business brand should take heed of the legal stumble by American celebrity Kim Kardashian. The social media, TV and fashion range queen tried to trade mark the word Kimono to brand her new range of shapewear but after an enormous lash back from the public […]

Whether your business is a brand new startup or anational market leader, there is always room for it to improve itself. There is always potential there for it to crack the glass ceiling above it and for it to carry on skyrocketing upwards. There is always that chance, no matter of its market, its niche […]

Due to Australia’s relatively small population and the country’s remoteness from global markets, some businesses will need to expand overseas in order to reach their growth potential.  Of course, there are numerous factors businesses must consider before venturing abroad, not least of all laws governing intellectual property (IP) including patents. Indeed, overseas expansion plans can […]

Most, if not all, self-funded entrepreneurs understand the challenges that go hand in hand with starting a business in today’s competitive start-up environment. For those that choose the self-funding route, the stress factor can go through the roof if you’re unprepared. At the same time, the benefits of self-funding can far surpass the challenges – […]

Starting your own business is an exciting venture, but your entrepreneurial dreams can quickly turn into a nightmare if you fail to consider critical legal issues. Start-ups and small businesses make legal mistakes all the time – some of which can be disastrous. By covering six of the most common mistakes made by business owners, this article […]

Over the past few years, a strong entrepreneurial spirit has developed in Australia, leading to a record number of startup businesses. While this is fantastic, a great idea needs to be properly thought through from a legal perspective so it doesn’t hit a road block when it comes time to get it off the ground. […]

When you’re designing your website, you have a ton of things to think about. You’re concerned with the way your business is presenting itself to the world, and this means you’re less concerned with things that may seem trivial. Recently, Apple was smacked by a lawsuit for overlooking something: a particular graphics module used on […]