For years, video content has become more and more popular with online consumers. Brands have responded by using video to drive engagement, whether on Instagram, Facebook Live or even LinkedIn’s new Stories feature. Now, as many SMBs pivot to a largely online presence, video is an important consideration for anyone looking to stand out in […]
Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if […]
Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are you’ve already engaged with video content today. In fact, more than 500 million people watch Facebook videos every day. And that’s not just funny cat videos. If your business is not […]
It’s hard to believe we’re more than a month into the new year. Many corporates didn’t return to business until after Australia Day, giving the SME owners who’d been in full swing for a few weeks a great head start. To capitalise on this early advantage, here are some of the trends SME owners should […]
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
Technological advances such as video conferencing and cloud-based file-sharing are enabling businesses to save time and money by virtually engaging with stakeholders such as clients across borders and oceans rather than meeting them in person. This begs the question… have in-person meetings, requiring attendees to travel interstate or abroad, become redundant? We asked 15 business […]
The workplace is changing. By 2025, 75 per cent of the workforce will be made up of millennials. For employers and business leaders, empathising and engaging with this generation is vital. We’ve all heard the jokes about entitled millennials with an unhealthy avocado toast obsession. Yet they’re fast becoming an influential presence in the corporate […]
In organisations where flexible working is permitted but its parameters are ill-defined, the full benefits won’t be reaped, according to Tony Simonsen, Managing Director of Polycom Australia and New Zealand (ANZ). A global study by the video collaboration company found that Australia is one of the most flexible countries to work in, with nine in ten companies (90%) […]
Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of […]
Based on the global growth potential of her personalised video marketing start-up, Data Creative, Renece Brewster was recently selected to participate in EY’s 2017 Asia-Pacific Accelerating Entrepreneurs program. The program, which involved a strategic growth forum in Rome, earlier this month, provided the Melbourne businesswoman and 23 other entrepreneurs with support, expert guidance and network […]
