Since making the tough call to completely rebrand and rebuild their social travel app, last year, Ryan Hanly and Mark Cantoni have enjoyed global success. Now used in over 180 countries, Travello (previously known as Outbound) increased its valuation to $4m in August off the back of their second funding round. Hanly, the company’s co-founder and CEO, also […]
Very few of us make a big purchase without doing at least a little bit of research. Would you buy a car with taking it for a test drive, choose a wedding venue without a visit, or buy a house without an inspection?
When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.
Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.
Good customer service could be the competitive advantage you’ve been looking for, and a new methodology called the Net Promoter Score is helping businesses see how likely customers are to recommend them to another person. Here’s how it works.
Sites like Twitter and Facebook are overrun with brands trying to get consumers’ attention. So what do you do? Get crafty, that’s what.
Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.
“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”
New technology and social media are great, but maintaining some old fashioned thoughtful gestures can make a real difference to the way customers view your business and its brand.
If you’re not getting a constant flow of referrals and repeat trade then perhaps it’s time to consider your how effective your ‘Circle of Influence’ is?
Brad Callaughan blogs about the right way to ask for customer referrals.
“There’s no harm in discussing your services with client or customers. Constructive criticism is a fantastic way for you to see how your clients feel about your services, because they’re the people that are talking about your business…”
