In tough times, corporate philanthropy is usually one of the first things to be cut from the budget. But there is one industry planning to buck this trend – media and advertising.
Media Assisting Youth are set to auction $1 million worth of advertising packages at their annual MAYDAY event, with the intention to raise over $700,000 for four youth focused charities.
According to MAYDAY founder, Kerry McCabe, they are committed to “rally the media and advertising industry to support innovative and effective organizations that work with disadvantaged and under-privileged young people in the community.”
The charities chosen for this year’s MAYDAY event include Youth Off The Streets, Aboriginal Support Services, Musicians Making A Difference, KidsXpress and Newpin.
McCabe said that, even in a tough economic climate, MAYDAY provides a “distinctive and sustainable fundraising vehicle to help those who are in trouble.”
MAYDAY’s inaugural event in 2007 generated $300,000, with more than $700,000 raised last year following unprecedented support from media owners, media buying agencies and advertisers. Additional MAYDAY activities throughout the year generated in excess of $2,000,000pa of media, cause related marketing and in-kind support.
Hosted by Wil Anderson, this year’s event will take place at Hemmesphere, Sydney on Wednesday 27 May from 6.30pm.
Marketers or media companies wishing to bid on media packages over the coming weeks should contact Melanie Banister at melanie.banister@ninemsn.com.au.
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